【 TO FEEL THE canned FIRE 】
冰箱里存着很多FIRE，麒麟的罐装咖啡。多日明媚之后，今天是个难得的阴天。很适合打开那一罐金色或银色的圆柱体，在阳台上一边看着灰色的城市走向冬季，一边一饮而尽。180ml的褐色快感实在很浓缩。惊异来自于熟悉元素的陌生组合。FIRE似乎就应该在冰箱里。今天偏偏跑到网上来。偶然发现了一个可爱的恋物网站cannedcoffee.com——罐装咖啡爱好者的天堂。
Canned coffee is more than a drink. It's a whole fidgety, jacked-up subculture that bonds young punks, middle-aged office workers, fatigued students and even old guys in polo shirts. Enter the world, join the addiction and shop for caffeine-inspired art that would make Balzac proud.似乎都市里的每个物质细节经过精心放大都可以成为一种“亚文化”。消费主义大行其道的年代，恋物是一种信仰。钱来钱往，只是上演恋物的道具过场。-- CannedCoffee.com
制作cannedcoffee.com的是一个名叫Chin Music Press的 出版社。“西雅图－东京”的地理坐标说明了背后的取向：美式的Time is Money＋日式的盆景美学，东西方资本主义的精华基本都占全了。这和罐装咖啡的意向也非常贴合：省略一切繁复的冲调、起泡和搅拌（那是欧洲人的节奏）， 随便走进一家便利店就可以迅速得到190ml的感觉良好。足够。
咖啡、啤酒、茶……无论是何年何月流到今天的液体，都要乖乖地成为canned FIRE，在冰柜里排排站好。所谓工业文明，就是要包办生活中的一切细节，把不同程度的奢华分门别类的切割出售。资本主义好，不只是口号。
回炉再造之前，空易拉罐的职业就是负责巡逻城市里多余的角落，不停地在脚下发出凌乱的声音，测试这个城市有多寂寞。
Goes down well while pedaling along the neighborhood shopping street at dusk before renting a video on half-price night.开掘好歌，是好广告的重要使命。KIRIN在这方面是强项，午后红茶不但让赫本重生，也让spitz的歌很红了一阵。麒麟FIRE的“直火烘焙”广告也让Stevie Wonder的那首To Feel the Fire重燃了很多人的耳朵。-- David Cady,chin music press
Stevie Wonder - To Feel The FIRE
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My outer self looks happy as can be
A perfect dream love as clear as all can see
But just like that, real, has hit me suddenly
My outer is a liar
Cause when I look inside my heart and I tell the truth to me
Loud and clear my soul cries out with total honesty
I need the fire, fire, fire to keep me warm
I got to feel the fire
My smiling face, with laughter on the side
You’d say no doubt I get passion every night
But if in our bed your arms don’t hold me tight
Means it leaves much to be desired
Cause when I look inside my heart and I tell the truth to me
Loud and clear my soul cries out with total honesty
I need the fire, fire, fire to keep me warm
I got to feel the fire
And if you look into my eyes and you told yourself the truth
You can’t make a body hot if you don’t light the fuse
I need your fire, fire, fire to keep me warm
I got to feel the fire
It don’t take a rocket scientist to know
That if you don’t fan the flame then the fire will eventually go
Cause when I look inside my heart and I tell the truth to me
Loud and clear my soul cries out with total honesty
I need the fire, fire, fire to keep me warm
I got to feel the fire
Cause when I look inside my heart and I tell the truth to me
Loud and clear my soul cries out with total honesty
I need your fire, fire, fire to keep me warm
I got to feel the fire
I need the fire, fire, fire to keep me warm
I got to feel the fire
To keep me warm, I got to feel the fire
反反复复地听着这歌，觉得很合现在的心情。老歌没有什么别的本事，就是能让你百听不厌。说不定哪天就会成为这座城市角落里一个寂寞的空罐头。但愿那时候，还能被人幸福地踢上两脚。
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update:
KIRIN FIRE罐装咖啡的最新广告片
可以到此页面观赏:)
Labels: 随笔
